RiVirtual India: Revolutionizing Real Estate Intelligence
Project Overview
Timeline: 9 months
Role: UX Designer
Platform: Web Application
Industry: Real Estate Technology
Business Context
RiVirtual is positioned to capture a significant share of India's rapidly expanding real estate market, projected to reach US$ 1 trillion by 2030. The platform aims to transform how Indians engage with real estate opportunities by creating an intelligent ecosystem of verified professionals and curated property listings.
The Problem
Despite India's real estate sector contributing 18-20% to GDP, the market faces
Fragmented professional networks
Lack of verified property intelligence
Complex financing processes
Inefficient property discovery mechanisms
Limited access to trusted advisors
User Research
24
In-depth interviews
04
Usability testing sessions
Key Insights
Trust Gap
Decision Paralysis
Professional Networking
Project Conceptualization
I began by crafting the information architecture and sketching out low-fidelity wireframes to visualize the core user flows. After receiving positive feedback from the Product Manager, developers, and key stakeholders, I transitioned to conducting usability tests with these low-fidelity mockups. With the validated design foundation in place, I proceeded to transform the wireframes into high-fidelity digital designs
RiVirtual Revamp Screens Low Fidelity Models
RiVirtual Revamp Screens High Fidelity Models
Landing pages
RiVirtual Business Card Innovation
The Innovation
RiVirtual represents a breakthrough in modern professional networking, combining traditional business card functionality with cutting-edge digital capabilities tailored for today's connected professional.
Development Process
The creation of RiVirtual involved extensive market research, iterative prototyping, and user testing across multiple industries to ensure a seamless experience for all users.
My development approach focused on creating an intuitive interface that bridges digital and traditional networking preferences, making adoption easy for professionals of all technical backgrounds.
Each iteration of the design went through rigorous user testing to refine the experience, resulting in a product that feels both innovative and familiar.
Business Card UI Development
Low Fidelity Models
High Fidelity Models
500+
Professionals using RiVirtual
50+
Organizations adopted
80%
Increase in follow-up connections
100%
Reduction in paper waste
The RiVirtual website presents a clean, professional UI that immediately builds user trust. Its intuitive layout and crisp typography make navigation seamless and information easy to digest.
- Nikhil Madhav
The site has a solid, user-friendly foundation but could enhance engagement with more prominent CTAs. Introducing dynamic elements like interactive charts would make data more digestible and visually appealing.
★★★★★
★★★★★
- Akhil Raggula
Lessons Learned
Market Understanding
Local market dynamics critically influence user behavior
Regional preferences require flexible platform architecture
Professional verification is fundamental
Transparent communication drives engagement
Modular design enables market expansion
Data-driven decisions improve user experience
